Mintel GNPD NPD process - one million to one

To help our clients make the most out of the GNPD, we've developed a watertight process to take them from their million NPD ideas, through 3 simple steps, to the end goal of having a clear, actionable product launch. This process consists of clearly outlined steps, with a Mintel Consultant guiding them from start to finish.

Step 1: Ideation

The first stage consists of brainstorming and gathering sources of inspiration to further investigate. At the end, you will have clarified those ideas you feel you could best exploit and that are most suitable for moving to the Evaluation stage.

Step 2: Evaluation

Here we will help you evaluate the market, assess consumer intelligence, analyse potential competitors and develop positioning. This will help you move towards pack design, and decide to remove certain concepts leaving you with the best one (or more) to drive forward.

Step 3: Testing

A range of rigorous tests and result interpretation will take place throughout this final phase, helping you grow a clear understanding of and the strengths and weaknesses of your chosen concepts. You will emerge being able to make a confident, intelligent decision on which product or products to then launch.

If you're interested in finding out more about the 1m-to1 process contactKristen Walker.

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