How an Agency can use Mintel GNPD
Mintel GNPD for Designers

For a designer working in an agency the GNPD can be used to analyse global design strategies, identify innovative designs and create a portfolio of ideas to meet client briefs.

Search the GNPD for new design ideas.

  • Use the search fields and functionality to focus the search designs specific to a given brief.
  • Use the zoom and multiple image functionality to focus on design features.
  • Download high resolution images of selected designs.

Create a portfolio of ideas using the Hopper system.

  • Set up a project to store your ideas online, allow others to view your ideas and identify those to move forward with.

Mintel GNPD for Account Managers

Account Managers use the GNPD to gain insights into trends and NPD in both food and non-food categories for application in client briefs.

Read global category reviews to gain an understanding of the trends within your clients market. Download reviews and feed into your brief.

Use the GNPD analysis tool to gain further insights into key trends and the competitive environment.

Search the GNPD for new product ideas and brand extension inspiration.

Create project files on GNPD using the Hopper system, manage your hopper to share with colleagues and download your ideas into Word documents for presentations.

Mintel GNPD for Business Development Managers

Enrich client pitches and presentations with high-resolution product images

Business Development Managers can use the GNPD as a business tool to find new business opportunities and to formulate an effective client pitch.

Use the GNPD Analysis Tool to analyse market launches and find new business opportunities. Search and analyse information such as, category growth and trends and activity

Use the Search functionality to understand your client’s business.

  • Search and analyse products they have launched both locally and on the global market.
  • Search by Brands or Company and use the analysis field to understand the competitive environment.

Search and analyse products they have launched both locally and on the global market.

  • Access category reviews for an overview on global trends for an understanding of their market environment.

Use the GNPD Hopper system to file product ideas for new business presentations.

  • Create an online project file, manage your file to share with colleagues and download your ideas into Word documents for use in presentations.

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