How a Manufacturer can use Mintel GNPD
Mintel GNPD for Marketing and Brand Managers
Mintel GNPD is used by Marketing and Brand Managers to understand how brands evolve and change based on global trends.
Gain access to global trends by category.
- Accessing category reviews to gain insights into trends in product positioning as well as flavour and ingredient trends, packaging trends and a forecast prediction for the category.
- Effective search methods to gain brand inspiration as well as more targeted search methods to look at packaging ideas or product positioning.
- Setting up e-mail alerts in line with your product briefs/brands or claims and to monitor competitor activity.
- Use the Plan-IT tool to assess NPD market growth and validate trends and analyse competitor launches.
- Set up an ideas hopper, manage your ideas and share with colleagues.
- Download files into Word or Excel or download into a slideshow.
Mintel GNPD for Research and Development.
Top 5 confectionary claims in 2008
Use the Plan-IT tool to assess NPD market growth and validate trends and analyse consumer launches.
R&D Teams use the GNPD to research current consumer markets and latest ingredient usage to develop new product ideas & concepts.
Search product formulations globally.
- Search for specific ingredients.
- Search for products launched with Claims such as ‘gluten free’ or ‘wholegrain’.
- Search for products launched by Company or Brand name.
- Gain formulation inspiration outside your category.
- Set up e-mail alerts in line with your product briefs/brands or claims.
- Set up a project, manage your ideas and share potential product ideas with colleagues throughout your business.
- Download records into Excel including full product ingredient and nutritional information.
- Use the plan-IT tool to assess NPD market growth and validate ingredient usage.
Mintel GNPD for Innovation and Insights Managers
Mintel GNPD is used by Innovation Teams and Insight Managers to access trend analysis and generate insights to help develop potential market opportunities.
Understand global insights via reviews.
- Access the macro-trend insight reviews including presentations given by our consultants and innovative products launched to the market.
- Search editorial content to find published trends.
- Set up email alerts to be kept up to date with trends as they emerge.
- Use the analysis tool to gain insights into the global market trends by category or market trends by country or region.
- Identify emerging trends in the market.
- Set up alerts to monitor activity and stay informed.
- Use the analysis tool to gain insights into your competitors active markets, gain an understanding of their positioning and keep abreast of new categories they may be launching into.
- Set up a project/ideas hopper, manage your ideas and share with colleagues.
- Download your ideas into Word or to view as a slide show for a brainstorm session.
